Corporate Identity & Branding
Corporate Identity Components: |
 Corporate Identity...it's not just your logo Yes, it starts with your logo but it envelopes your company as a whole. Simply put, it is the culmination of, and presentation of, your company's entire persona--your character, integrity, values and voice. Some companies choose to focus on who they are while others focus on what they do. Then there are others who have no idea which way to go--which is perfectly ok. We can work with you to locate and harness the direction that is right for you.  Our process We have a very cool process that inevitably reveals attributes and characteristics about companies that business owners didn't even realize existed. Many have come away with a much deeper sense of who their company is, what they're all about and were ultimately thrilled with the experience. On the surface, it may appear like a personality test, and part of it is, but we take the process much further and it is much more rewarding because of it. Once we have all the information we need, we apply what we have learned about you and your company to the creation of, or redesign of, your logo. We generally produce two-to-five directions depending on your budget and will by default, design a core stationery system with each direction. Once we have a chosen direction, we then design the rest of the system depending on your specific needs--fax template, any Word templates, invoices and invoicing process, large format mailing stickers and envelopes and all other associated print collateral.  I thought corporate identity was branding? Depending on who you talk to, one may say that corporate identity is a part of a company's branding and another may say that branding is the extension of, and the application of, corporate identity (which is our stance). This may just sound like semantics but for the sake of clarity, we feel it is an important enough distinction to warrant our thoughts on it because we do, in fact, view them differently.  Strengthening identity is what we do Whether is it a website or web application, a poster, a note pad, a print or online ad, a van, a billboard, a convention or trade show booth, an annual report...our approach is always larger than the project because we design your project with your company as a whole in mind.  |
