Certified Tank Technologies


* Visual Design
* Corporate Identity
* Information Architecture
* SEO (Search Engine Optimization)
* Animation
* Environment Design / Signage
* Vehicle Design
* Convention Booth Design
* Brochures and Print Collateral
* Copywriting / Editing

- HTML/CSS, Flash, PHP


Certified Tank Technologies came to Arena looking for a total corporate identity solution. Starting with their logo, we completely redesigned every aspect of their company--logo/logotype, stationery system, mailing stickers, large-format envelopes, pens, notepads, door hangers, signage, brochures, pamphlets, website, SEO, intranet site, vehicles, numerous convention booths and a full presentation package including a three-minute corporation and services overview video.

The goal was to catapult CTT from an average looking, run-of-the-mill environmental company to a company who was grounded, established, strong and reliable. A secondary visual language, abstract and organic by design, was created to further enforce the organic nature of the environment and their profession. We took this 'abstract flowering' metaphor and included it in most of the design implimentations.

While driving to a job in Long Island, a local news crew flagged down a CTT van because "it looked really cool" and did a short story on the van for their broadcast that night.