Kanban Solutions


* Corporate Identity
* Visual Design




Kanban Solutions, a technology company located in NY, came to Arena looking to redesign their logo and identity as well as provide a visual design solution for their website. Clean, simple and direct were three of the more important adjectives for the solution.

About their logo...Kanban is a method of production developed by the Japanese in the automobile industry. During our process of discovery, we found that turning the K backwards did two things--one, it retained its recognition as a K and two, it provided us with a caret (or arrow). Adding a circle allowed us to convey the cyclical nature of production and with the caret, a means of direction.