Mobile ESPN
(a client of Fingerprint Interactive)


* Visual Design


Arena's role in this project was to produce a visual design solution for Fingerprint Interactive's client, ESPN. ESPN was launching a new initiative at the Super Bowl, Mobile ESPN. Mobile ESPN was an ESPN-specific software package coupled with a Samsung phone and service provided by Sprint.

We designed the site visually independent from ESPN's main website but used enough of the existing language for the user to know this was a similar but independent ESPN website. We incorporated many of the design attributes from the up-coming advertising campaigns into our design and rendered a solution that was seamlessly on point with all the presentation venues--TV, print and banners.